Inspired by the creation of our Harumeki fragrance, we are establishing a new style of social contribution.

We participate in the tree planting program and the product development program hosted by the Harumeki Foundation established to support the visually impaired.

Harumeki refers to early blooming cherry blossoms characterized by their sweet scent and deep pink color. Although there is a wide variety of cherry blossoms, not many have a strong scent. Harumeki is one of the strongest scented cherry blossoms among them.

Inspired by the creation of the Harumeki fragrance, T. Hasegawa participates in some of the programs hosted by the Foundation.

1) Participation in the Tree Planting Program

The Harumeki Foundation hosts a program to promote diffusion of Harumeki and to support the visually impaired through donations to the Foundation, and T. Hasegawa participates in the program as well as contributes a certain percentage of the sales to the Foundation.

We also planted Harumeki trees at our R&D Center and Fukaya Facility.

2) Participation in the Product Development Program

The Harumeki Foundation hosts a program to develop products using our fragrance inspired by the Harumeki fragrance and to donate a certain portion of the sales to the Foundation.

We decided to participate in this program to support the product development.

T. Hasegawa continues its social contribution activities through the programs of the Foundation.

Publication of “The Science of Flavors and Fragrances” and Donation of the Royalties

We published the second edition of our book titled “The Science of Flavors and Fragrances” on October 1, 2024 to contribute to the scientific understanding of flavors and fragrances, which was originally released in 2013.

The royalties are continuously donated to the Japan Guide Dog Association to support guide dog training.

Publication of “The Mysteries of Fragrance and Flavor” and Donation of the Royalties

We published a book in 2022 titled “An Illustrated Guide to the Mysteries of Fragrance and Flavor” that contains many illustrations. It explains complex contents in plain language as much as possible, even for non-specialists. An e-book edition was also released in December 2024.

The royalties are donated to Second Harvest Japan, a certified non-profit organization that operates as a food bank.

Donation for the Noto Peninsula Earthquake Relief

The T. Hasegawa Group made a donation to support those affected by the 2024 Noto Peninsula Earthquake.

Social Contribution Activities for Local Communities and Children

The T. Hasegawa Group has declared its support for the Children’s Rights and Business Principles in its Human Rights Policy and engages in social contribution activities aimed at children and local communities.
In FY2024, we carried out the following initiatives.

• Collaboration on an article about flavors and fragrances for a high school chemistry supplement
  We cooperated in the publication of an article introducing flavors and fragrances as substances that are closely connected to our daily lives and enrich the world.
  (Science View: Comprehensive Chemistry Reference / Edited by Jikkyo Shuppan Editorial Department)
• Supporting local traditions through community engagement
  At our headquarters, we provide part of our premises for a traditional Inari Shrine as a member of the local neighborhood association. For generations, our employees have served as the administrative office, taking responsibility for the shrine’s upkeep and festival operations. These efforts help to preserve local traditions and foster strong relationships with the community. We also participated in the 2024 festival alongside neighborhood residents.
• In times of emergency, the R&D Center provides drinking water and temporary shelter to nearby residents.
• We provide product samples and career information to public institutions, such as during the open day of the National Institute of Health Sciences.
• We organize welcome visits for local high school students near the R&D Center and provide career guidance.
  In response to requests to “help students aspiring to pursue science-related fields develop a better understanding of future career options,” we offer tours of the research facility and share the excitement of scientific research, as well as the importance of academic learning.
• Researchers cooperate by giving lectures and talks at high schools and universities, particularly at their alma maters.
• Corporate Hometown Tax Contributions (Fukaya and Itakura)
  We made donations to the municipalities where our facilities are located by utilizing Japan’s corporate hometown tax program. The main initiatives supported through these contributions include the following:
  Fukaya City - industrial promotion, and zero-carbon city initiatives
  Itakura Town - employment expansion, enhanced support systems for marriage, childbirth, and child-rearing
• Five employees volunteered to participate in Fukaya City’s comprehensive fire drill.
  At the Fukaya Facility, they took part in distributing fire prevention awareness materials.
• T. Hasegawa (Shanghai) Co., Ltd. has implemented a public-interest scholarship project in collaboration with a university.
• T. Hasegawa U.S.A., Inc. engages in toy donation activities. The company partners with Toys for Tots, a toy collection program run by the U.S. Marine Corps Reserve, through which employees donate new toys that are distributed to children in need. This toy drive is held during the holiday season, typically beginning in October or November each year.